What We Do
CannaServe® is a revolutionary technology platform, which offers cannabis and ancillary businesses new revenue sources by providing an application to monetize their business’s data. Psychographic data, also known as a form of “alternative data”, is a very valuable and in tremendous demand in the analytics industry. CannaServe’s innovative Data Co-Op allows cannabis and ancillary businesses to sell their data individually, as well as to participate as a member of the Co-Op, share in the Co-op’s revenue and further, monetize a large group of businesses’ shared data.
In the cannabis and ancillary business markets, there is a vacuum of psychographic data. Companies are effectively collecting the usual demographic consumer data, such as gender, age, ethnicity and income, but because cannabis and related products remain federally illegal in many states, a there is a distinct lack of available psychographic data. In an estimated $50 billion industry, an extreme dichotomy exists, since only thirty-three states currently have some form of cannabis legislation. Successful companies should understand how customers in their target markets feel, and need to know about their customers attitudes, interests, personality, values, opinions and lifestyles.
CannaServe’s technology platform (cannaserve.info) aggregates psychographic data from many sources and secures this collected data with a proprietary blockchain application. This application will also manage CannaServe’s crypto currency, which members can receive as payment for providing their data, rather than simply giving their data away (for its unauthorized use), which has become so rampant in the online world. CannaServe will be the premier source for businesses and industries such as pharmaceutical, alcohol and tobacco to rely upon for the most accurate and optimized data.
Cannabis and related ancillary businesses have a distinct need for quick answers to legal, accounting, human resources, insurance, banking, compliance and other industry specific business questions. Qualified and trusted advisers are sometimes either difficult to identify or business owners are hesitant to engage them or ask for help, since the associated fees can be prohibitive.
CannaServe fills the critical need in the business marketplace for a convenient, go-to source for businesses which need quick, accurate answers to these types of questions. A CannaServe Concierge Club member (CCM) can work with a personal Canna-concierge, who is available to answer most cannabis industry and related business questions, or to connect our members with one of CannaServe’s vetted attorneys, CPA’s or other professional business advisers. CannaServe offers its members with a curated selection of innovative tools and benefits designed to assist businesses to become efficient, profitable and compliant in this fast growing and evolving industry.